I think the lifespan of this discussion thread shows how much interest there is in this topic... I would like to get feedback on the following issue: How important is it, or how much does it benefit a BDC Manager, or Internet Manager to have a lead management tool that can "push" and "pull" customer, inventory and transactions history information into and out of the Dealership Management System (DMS), such as ADP or Reynolds ERA?
For example, I have been in dealerships on consulting engagements where an Internet Lead comes in to their lead management system, and is matched up to an existing record of the customer in their DMS... The ISM or BDC Manager can then review things like previous purchases, monthly payments, service department R.O. history etc. when assessing the lead. In other cases, I've seen ISM/BDC Managers "Push" a lead into the DMS, get a Deal number assigned and put it on a deal folder for when the customer comes in on an appointment. The F&I Manager then pulls the deal up, checks the numbers against the manager initialed worksheet and contracts the deal... No duplicate keystroke entry hassles. How much impact does this sort of integration have on getting the job done?
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Ralph Paglia
mail@ralphpaglia.com505-301-6369
www.ralphpaglia.com [This message has been edited by ralphpaglia (edited 09-05-2004).]