Hello Toyota guy too....
We have done the online thing, Shipping thing. It takes time and advertising. Most online Toyota stores have been doing this for years and have a customer base. If you offer it and provide good service it will build but you must also advertise. I actually decided against the selling through a website. Toyota's changes part numbers, pricing availablitly to often. Takes a lot to up keep. Didn't have the time to keep it going like I wanted to. But the people who i did sell to continue to purchase. We now offer direct mailers to these customers.
As for the international. Don't get involved with it at all. Just be specific with your shipping details that you do not ship out of US.
Stay with it and good luck
[This message has been edited by Toyotaguy (edited 11-08-2007).]