Question for General Managers / Owners

[eventbroker]

I worked in the industry for a number of years and now I am in marketing for front of the house promotions. I will not post the promotion I offer here as I do not think it is appropriate.

I would like to ask your opinion however on how to attract a new customer base. I actually have held the promotion at around 500 new car dealers around the country in the last (2) years. It is an extremely effective event for sales and also ancillary media at the dealership.

My Question Is:

I have a competitor that attracts dealers through Spam and also FAX Blast, He is kicking my butt with a promotion copied from mine that is less effective and costs more!

I do not spam as I am concerned about the CANSPAM regulations and FAXING is just to much trouble. I want to attract a dealer base to host the event but how? I cant use Direct Mail (Too Expensive).

Any Ideas?

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Scott Woods

[pjdevereaux2003]

Have you thought about hiring a good telemarketer? Get one with experience in commercial sales, develop a script and let them do the hard work of getting all the rejections. They will feed you the hot leads.

You can also buy software to blast fax. I used that very effectively in marketing financial services to new car dealers and leasing companies.