Anyone happy with the On a Roll Tire program from GM??
We are considering the program and I would like some thoughts from other dealers about it.
Some concerns I have:
The service reminder mailers that include projected brake/tire wear. Has someone thought this through enough to realize that brake pad life is MUCH different on a 97 Blazer compared to a 98 Blazer.
Amount of time to fill out sheets and add labor ops to each repair order. (Are you getting a buy in from techs/advisors?)
any thoughts appreciated...
Chris
On a roll
15 posts
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On a roll
by Michael White » Sun Jan 27, 2002 8:56 pm
I have found a significant amount of tires can be purchased much cheaper than the GM price; upwares of $15 per tire cheaper. Also have been having problems performing GM tire warranty work. We keep getting billed for the exchange tires.
We will probably not renew. We are, however, doing about $20,000 per month in wheel/tire work. It was a good plan to get us motivated in getting into the tire business.
We are not doing the program 100% like they want due to having to live up with their rules. I.E. reporting the brake pad/shoe left in mm. and the tires in inches.
It would help if we had a local tire shop that as more convenient and responsive as well.
good luck
We will probably not renew. We are, however, doing about $20,000 per month in wheel/tire work. It was a good plan to get us motivated in getting into the tire business.
We are not doing the program 100% like they want due to having to live up with their rules. I.E. reporting the brake pad/shoe left in mm. and the tires in inches.
It would help if we had a local tire shop that as more convenient and responsive as well.
good luck
- Michael White
On a roll
by sallen1 » Mon Jan 28, 2002 8:09 am
what impressed me about 'On A Roll'...
We were pitched the concept last year prior to NADA. You all know what the dealer's motivation was to be: get into the tire/brake business. Well, anything that advances my service revenue gets my attention.
The devil was in the details. As many of you have suggested: check your prices. Isn't it interesting that a company as big as GM tries to get their dealers to buy OEM material at a HIGHER price than available through the normal supply chain? What happened to GM's size advantage? And there was a large fee to join.
The thought that came to mind after analyzing the cost-benefits was that this seems to be mainly a trademark-revenue source for GM.
Your should be able to compete in tires/brakes without the extra overhead and more costly inventory.
scott
We were pitched the concept last year prior to NADA. You all know what the dealer's motivation was to be: get into the tire/brake business. Well, anything that advances my service revenue gets my attention.
The devil was in the details. As many of you have suggested: check your prices. Isn't it interesting that a company as big as GM tries to get their dealers to buy OEM material at a HIGHER price than available through the normal supply chain? What happened to GM's size advantage? And there was a large fee to join.
The thought that came to mind after analyzing the cost-benefits was that this seems to be mainly a trademark-revenue source for GM.
Your should be able to compete in tires/brakes without the extra overhead and more costly inventory.
scott
- sallen1
On a roll
by Richard » Mon Jan 28, 2002 8:57 am
Anyone looked at "on a roll" and decided to do it on their own, without buying into the GM program? We havn't decided yet, but the $1,000 buy in get you a little equipment, and advertising, but that's about it. We contacted one of the distributors on the list, and are currently looking at doing it on our own, without going "on a roll".
- Richard
On a roll
by RPMGeorge » Mon Jan 28, 2002 9:31 am
I am just curiouse what does the "On a Roll" program provide and what are the goals?
For lots of Managers its easier to go with a program dictated from "above" then doing it themselfs. Is it that the manufacurer just is trying to get more data for future projects? In which case the non compliance would hurt the generaliy of dealers as well. If its just to generate more revenue thru Part sale this could be a one way ave. If you are buying into a program or not, you should be able to create and promote such activities with the involvement of parts and service sales force.
For lots of Managers its easier to go with a program dictated from "above" then doing it themselfs. Is it that the manufacurer just is trying to get more data for future projects? In which case the non compliance would hurt the generaliy of dealers as well. If its just to generate more revenue thru Part sale this could be a one way ave. If you are buying into a program or not, you should be able to create and promote such activities with the involvement of parts and service sales force.
- RPMGeorge
On a roll
by slilly » Tue Jan 29, 2002 12:56 pm
We have been selling tires for years, so when "On the Roll" came along we had sticker shock about signing up. Some of you must be in metro-areas where tires are dirt cheap. The prices we have used from GM most often has beaten the competion.
We have been very aggressive in advertising and selling them, more so now than in the past, because if nothing else, the program gave us added confidence. We have a super ad in the yellow pages and we get calls everyday on tires, and sell them on Fords, Isuzu's, etc., as long as the customer wants name brand tires.
The short comings:
1> Local delivery, because we have been so aggressive the tires stores refuse to deliver and abide by the GM perimeters.
2>So, we get tires next day, that isn't convenient, and has made us lose sells.
3>No BF Goodrich or Michelins on the GM programs, and these are these most sought after.
4>Goodyear has a bad attitude, they do no wrong, and their product is garbage. On the latest pricing they are priced in line with the BFG, but they still are a lousy product. We sell more Uniroyals and have better wear and service out of them in comparison to the Goodyears.
5>GM isn't the watching ball. This program is more for them than for us. It won't be long and the tire manufactures will slip this thing right out of their hands. And there is nobody at GM, as always, that you can talk to.
5>The op-codes on the check sheet are combersome. We don't know if they work yet, because no one has returned because of it. There isn't anybody that can tell us what the normal turn around time is.
In the meantime, if you know something better for the non-metro-areas, I'd like to hear about it.
We have been very aggressive in advertising and selling them, more so now than in the past, because if nothing else, the program gave us added confidence. We have a super ad in the yellow pages and we get calls everyday on tires, and sell them on Fords, Isuzu's, etc., as long as the customer wants name brand tires.
The short comings:
1> Local delivery, because we have been so aggressive the tires stores refuse to deliver and abide by the GM perimeters.
2>So, we get tires next day, that isn't convenient, and has made us lose sells.
3>No BF Goodrich or Michelins on the GM programs, and these are these most sought after.
4>Goodyear has a bad attitude, they do no wrong, and their product is garbage. On the latest pricing they are priced in line with the BFG, but they still are a lousy product. We sell more Uniroyals and have better wear and service out of them in comparison to the Goodyears.
5>GM isn't the watching ball. This program is more for them than for us. It won't be long and the tire manufactures will slip this thing right out of their hands. And there is nobody at GM, as always, that you can talk to.
5>The op-codes on the check sheet are combersome. We don't know if they work yet, because no one has returned because of it. There isn't anybody that can tell us what the normal turn around time is.
In the meantime, if you know something better for the non-metro-areas, I'd like to hear about it.
- slilly
15 posts
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