ADP-CRM

[JohnG603]

Does anyone have any comments, experience using ADP-CRM on the service side. We are having great results in sales and our dealer would like to implement in Fixed Ops.
Thanks
John

[jazdale]

John,
There's a ton of capabilities in CRM for the fixed op side. The hardest part is getting started. The best way to start is to develop a hand-written contact strategy of when and how you want to communicate to your customers.
Since the vehicle sales and service sales data can be combined, you can create some very creative marketing campaigns. The functionality includes a service reminder module, a complaint manager module, and the ability to follow-up on closed ROs.