by Andone » Sun Jun 18, 2000 9:31 pm
SDG hit it on the head.
How many showrooms are their with 20+ salespeople, 8 are above average and make a great living, 8 are average and probably only make 2500.00 a month...not great money! Finally 4 are not going to succeeed. It's the middle 8 that are good information givers, but not great closers or they would be in the top group.
Those are where you will find your internet specialists! They have some good car knowledge, with O.K. sales skills. These people can be trained on the most current and effective proccess and procedures that produce your 10% to 18% closing ratios.
You turn one of these 6 to 10 car sales people into 15 to 20 car sales people. Your dealership moves more units quicker, with greater efficiency!