This is a question that has been asked many times over the past 2 years?
What is the best way to deal with Internet sales? Does it have to be its own department, or can in be a branch of another department?
One thing for sure is that the walk in customer and the Internet customer are two different breeds, and old school techniqes for selling don't apply to the email customer.
Even my exsisting salemen who are Internet literate resort to these techniques with mixed results.
I guess my question is:
Do I train a computer person how to sell a car to E-buyers or train a salesman how to use computers to sell cars over the Internet.
Thanks for any insight
Jim