Website failure

Website failure

Postby Gerry Laughlin » Sat Jun 30, 2007 8:49 am

Eighteen months ago before I left my current dealersips employment we had a nice simple website that answered two questions that I have when I go to a local retailers website, 1) Do you have what I want? 2) How much is it? The SFE customer research indicated that the customers loved our website, it was simple and to the point. At that time it was not unusual for us to see 4 to 5 leads a day off of our own site. The SFE Target for Action team somehow got it in their heads that the website needed to be revamped and upgraded. Which the dealership did after I left. I am back and we now have a website that is supplied by our DMS and has all the bells and whistles, we also spend another $1000 a month to an outside company to "optimize" it (not the metatags, just working with the search engines and placement on them). We did not used to do that either (I did use metatags). Last week we had exactly 3 leads from our website, and I think one of those was our district manager testing to see how long it took us to repond to one. So either our website is doing such a great job that the customer feels all their questions are answered or else something else is going on. At first our simple old website had a firm price (we might budge $100 or so) on every vehicle, and I guess that stemmed from my own dislike of haggling, I personally feel that those that love to haggle do not really want to use the internet anyway, those of us that don't like haggling want to feel like we are not getting screwed and want the best price first shot. Eventually our simple old website had invoice put on it and an "invitation" to make an offer. We still seemed to do well lead wise. Our website now has MSRP and that is it.
The only thing I am certain of at this point is what we are doing now certainly is not working as far as generating leads. If anyone here has any advice, links to good articles or whatever I am all ears. Our URL is listed on my profile if anyone decides to take a look.
Thank you,
Gerry

Gerry Laughlin
 

Website failure

Postby Karen Ann » Wed Sep 12, 2007 2:10 pm

I realize this is quite the late reply. But the Lang website seems to have a lot of "pages" but no real content.

Did the previous site have actual information about departments, staff, events, neighbourhood, mapping?

It was slightly frustrating in the specials section that there were so many sections but not specials in each one. Also the New Inventory special being 800 of one vehicle was disheartening, I know it may be a Manufacturer special, but with all the same picture it looks like a vehicle that nobody else wants.

I am no pro, but if I were shopping for a car... first the page layout changed and with sooo many search options, maybe I got lost? If I were looking for a part... why a VIN? I can only book Tire Rotation in Service?

Hope this could be what you are looking for... Even with a "package" you should be able to add events, push some information, up date specials and take some - I know it takes time - different pictures of your new special. Maybe Change the "continue" button for service appointment page to "Book Service".

------------------
www.stevemarshallfordnanaimo.com
Karen Ann
 

Re: Website failure

Postby Fence » Wed Jan 07, 2015 12:40 pm

Heres an interesting story. Im sitting with a dealerships fixed-operations manager. The conversation leads to his difficulty recruiting a few more Technicians to fill his shop and relieve his backlog of pending appointments.
Fence
 
Posts: 1
Joined: Wed Jan 07, 2015 12:38 pm

Re: Website failure

Postby Moreruchika » Wed Oct 09, 2019 5:49 am

Informative thread! Thanks for sharing!
Moreruchika
 
Posts: 1
Joined: Wed Oct 09, 2019 5:48 am


Return to Digital Auto Marketing

Who is online

Users browsing this forum: No registered users and 0 guests

cron