by NissanWill » Sun Jun 15, 2014 3:59 pm
We at Nissan love out Front Counter. It is the only time that my counter guys get knowledge of what a Datsun is, and thats when they learn to look up that rubber thing under the seat that you can only see from the truck that is brownish black and kinda a circle but not a circle on 70s Stanza.
Also, they get to test their skills when asked for EVERY coolant hose on one for replacement. The fun of looking up for a customer parts in the locator that you know Nissan forget they even made is worth it every time.
I know what you are talking about.
Honestly though, we use it as a tool. One for learning, and two, I tell my counter gurus that this is their time to shine when they get customers like this. Sure, they more than likely wont make a million dollars off of them, will have to hunt high and low, take more time than normal to look up, locate, go through 15 service files to get the right part that in the end tells you that it is "cut to length", but hey, that is why they come to us. In this time of business, we are happy for any business. These customers though are where we make out best friends. They can't get it anywhere else, sure we could call out Micky Mantle and knock their heads off out of the park, but theses are the people we give breaks too, go above and beyond for and make the happy.
They are the most difficult customers known, but the most rewarding, as they are almost always the best word of mouth advertising we can get. Our GM spends $$$$$$$ on ads, none of which we are a part of, yet we have a better following than them because of simple word of mouth.