Still, many of dealers still ask a question IS IT POSSIBLE TO SELL CARS VIA TWITTER?
Well, let’s turn to statistics to see a vehicle buyers’ behavior on Twitter. According to Nielsen research, commissioned by Twitter:
- One in four of new vehicle purchasers in the U.S. have used Twitter as input for their vehicle purchase decision
This means that 25% of people who want to buy a vehicle use not only endemic sites like AutoTrader, Edmunds, or AutoGuide, but also social networks during their purchase journey. - 90% of those who used Twitter in their decision process were influenced by it
As you can see, Twitter plays a large role among other social media for car dealers. It helps customers to make up their mind. - 40% of vehicle buyers on Twitter said the platform made them more aware of different vehicles
Within your Twitter page you can give these people a reason to consider you as a vendor, then make them aware of what you offer, and provide localized information as well. You will definitely see the fine results. - 38% of US High Income Households are on Twitter
Those of the upper class are on Twitter. Market to people with deeper pockets and thus more purchasing power. - 79% of Twitter users are more likely to buy a vehicle in the next four years compared to non-users
Vehicle buyers that are flocking to Twitter can find out what is happening in the automotive industry in short order, which allows them to move faster through their purchasing process.
So, returning to the question that we’ve started with:
Yes, it’s possible to sell vehicles on Twitter.