Menu Pricing

[Jpete1955]

I work for a Peterbilt truck dealership. We have three dealerships and we as Service Managers have been asked to come up with a Menu Pricing program. I have polled my collegues from other Heavy Duty Truck Dealerships and this hasn't been approached. I know the Automotive industry has been involved with this type of program for years ... any suggestions, cautions, hand holding? Appreciate your input .. Thanks.

[dew23456]

Start with, as many as possible, services you perform everyday. LOF, air filters, fuel filters, trans service, axle service, etc.
Build you a Service List, price all individual services at a retail price, or your normal price. Be sure that you are profitable on each service.
I am not sure how PB's are with recommended service intervals, but I am sure that there is something printed. Follow factory recommended intervals, combine the above services together to build a Service Menu. You can offer some discounts if 2 or 3 services are done at the same time.

An example; LOF, replace air filter and fuel filter, fluid and underbody check. priced individually $164.35, priced in the package $139.95.

Is this what you are looking for?

Gene

[topshop]

First, don't make it more difficult than it has to be. While there are many things one can do with a menu, get rolling by starting with a basic one.

Note the 10 or 12 (or whatever) most common services which you perform. Write a brief description of each one along with the price you typically charge for it. If the prices vary a bit, figure out what the average is and use that. If the prices vary greatly, then you may want have different menus for different models.

A menu is just that...a menu...like you see in a restaurant. List the item/service with the price after it. Then make it into some printed material and/or signage. After a while you will think of ways to improve it. Have fun!

------------------
Tom Ham
AutomotiveManagementNetwork.com