Buyers Guides

Buyers Guides

Postby imacdude » Fri Jun 27, 2003 10:56 am

Does everyone order their buyers guides from "Dealers Supply" or companies like it. We recenty had a conversation with our BMW rep. who wanted us to include their CPO logo on our Buyers Guides for our Used BMWs. We were considering building our own forms and printing them on our own laser printers. Does anyone know of a reason that we couldn't, or shouldn't print our own Used Car Buyers Guides?

Thanks
John Belen
imacdude
 

Buyers Guides

Postby callbob » Sat Jun 28, 2003 8:11 am

Buyers Guides are a Federal mandated forms. I would be careful about adding logos or making changes. May be perfectly OK to do so but for the "advertising" value received I do not think I would mess with. I past years the Feds checked dealers for having Buyers Guides posted. Have not heard of it recently but they probably still do.
Considering the amount of printing on a Buyers Guide (ours has it on the back also) it may be a false savings to print them on a laser. Ink in large quantities such as your printer uses is cheaper then toner. There may not be any savings if you are buying right from you printer.
callbob
 


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