The funny thing about this thread is that it could have been written 10 years ago with only the names changing. Ten years ago we had ATS, Convergent, Coin, Cars Dyatron, and several other smaller vendors that have either been purchased by ADP and R&R or fallen by the wayside. I remember a similar survey in the early nineties, and there were at least as many vendors then as there are now.
One thing to keep in mind usually the larger the automotive dealership the lower the CSI scores (of course there are exceptions). I have always found that the smaller, hometown dealers have the highest customer satisfaction scores. Larger dealers and dealer groups have more volume, which means more problems within all departments. More customers, more customer complaints, more employees to deal with, more products that will go wrong, etc It is the same for computer vendors. That doesnt mean you stop demanding improvement, but it is not always fair to try and compare the smaller vendors vs. the larger based on surveys done with the dealers that made the purchase. Also, most people dont like to admit they made a mistake, so in this case they would be less apt to knock the vendor they chose. I have not seen the survey mentioned, so I am making several assumptions based on past surveys. One is that currently most of the smaller vendor systems would be found in small dealerships (small is relative but I am just trying to make a point). If you survey a smaller dealership, you have a greater chance of getting the person who actually made the decision and they would be more likely to give answers that supported the decision they made. This may not be true when surveying a large dealership. You probably would not get that person and whoever completed the survey would not feel the same propensity to admit a mistake, and would be more likely to openly admit problems and issues with a vendor.
Like it or not, the one thing that will not change is the fact that ADP & R&R are the big boys on the block, and more than likely will stay that way for a while. They will continue to sell aggressively against the smaller companies, just as they should. They will continue to sell against the smaller vendors emphasizing the fact that the smaller vendors cannot support the dealer the way they can. You certainly cant blame them for this sales approach. They are not about to concede any business to anyone, and they will do whatever it takes to make sure they at best maintain current market share levels. They are public companies with shareholders. If I were a shareholder I would expect no less. (Im not)
As far as pricing, I cant speak for ADP, R&R, etc.. but I would guess that a unified, consistent pricing structure would be appealing to them as well. It would certainly make life easier. One of the things that always really bothered me was the fact that in most cases the friendly small town dealer would pay more for a product than the large dealer group located in a larger market. But this problem is more a result of the negotiation process between the dealer and the vendor. Dealers negotiate down; vendors try and maintain proposed levels. Some dealers are smarter about it and negotiate tougher, just like a car buyer. Nothing new here and certainly nothing exclusive to the automotive industry.
LB is right about what happens after the sale with invoices and hidden costs. That is one reason why an experienced consultant can be useful during the purchase process. Someone needs to make sure that ALL of the vendors submit proposals that include estimates of all future costs, etc.. You can bet one sales rep will not proactively disclose all of this if he/she is not assured the other will do the same. These include taxes on software and hardware support fees, any electrical and wiring charges, laser paper and click charges, monthly manufacturer update tapes, and so on The only thing that I can think of that really cant be close to exact would be transactional based charges like laser clicks, forms charges, credit checks, parts locates, and a few others. But they should be able to get pretty close in the proposal based on current volumes.
Please dont think I am taking up for the big boys. I am not. The best thing to do is to bring all of the vendors in on every major purchase decision (i.e. system upgrade or new system purchase). If you dont know who they are, find someone who does. This at least gives them an opportunity to compete. It gives you and your dealership personnel the opportunity to learn more about them. They may surprise you. And knowing that you have been as thorough as possible with the selection process will make you feel better about your decision, whichever direction you go. Fortunately I rarely had to compete with a smaller vendor. They just dont always have enough people on the streets to learn about every deal that is going on. The only way they will become involved is if they are invited to participate.
Ok, Ok, anyone still awake?

As always, just my opinion. Doesnt mean its right.
David Cates
eDealership Solutions
www.edealershipsolutions.com