Call Command

[Karen Ann]

How many of you are using Call Command or like product? What results have you noticed most?

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[Lhansen]

This can be a useful sevice as long as it is utilized properly. I see a lot of dealerships that "call" their customers to the point of becoming an irritant. For SOP, recall notification or a general call from time to time is o.k., in my opinion.
I know that I receive a ton of the pre-recorded political message calls right now, due to upcoming elections. I hang up on them, and I know customers contact dealerships and ask to be removed rom their list.
One new service being offered by these companies is e-mail message blasts, with a nice looking dealer specific page.You can cater the messages going out for model specific, lost souls, service specials, etc. First they( the vendors)data mine to capture your data bases e-mails (from various sources). Then you must contact the e-mail recipient and ask permision to contact them via e-mail. This is new to most vendors and the results are not yet in.
I'll update the post as results come in.
Thanks!

Linda


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Linda Graham Hansen
Auto Dealer Focus
www.autodealerfocus.com

[Karen Ann]

Thanks. Look forward to hearing more.

[69mach1]

Karen Call Command is i great tool what it would cost you to have someone call 2000 customers vs a recorded call you cant put a dollar amount to it, i just sent a message to every customer in our data base on a huge service promotion, took a whole 1/2 hour. WOW the great thing about you can contact most of your customer's that are on the "do not call" just set your your controls to the correct time frame. Great product,
Like Linda say's dont over do it,