by Chuck Hartle » Tue Sep 07, 1999 1:11 pm
Tom,
You bring up some very important points about Saturdays. First of all, in every instance where I see dealerships open on Saturday, it is a skeleton crew to say the least.
I was at a 20 group meeting several years back when a general manager for a very large dealership made a comment about his sales operation.
First, he wondered why most of the dealers put the salesman "spiffs" on for the weekend when this is when your traffic is the highest? He suggested putting the spiffs on Monday through Wednesay, the slowest time of the week for sales.
In short, everyone said that you just don't sell cars on Monday and Tuesday nights. He changed that paradigm by dressing up his sales staff in football uniforms, putting two wide screen TV's in the showroom, and advertised "Monday Night Madness" in ads and television spots. Bottom line, next to Saturday, Monday Night was his best sales time.
If you go into Saturday with the thought that it is just another day and you put a full crew in to work it, wouldn't that be the best way to approach it? I have seen some wonderful schedules out there for 4-10 schedules that could accomplish that. Your crew still gets 2 days off a week at staggered times and you have a full staff for an extra day a week.
Just a thought....
Chuck Hartle'