13 Ways to Increase Service Traffic

[KA]

Does anyone know this person ?

[This message has been edited by KA (edited 05-08-2009).]

[Think Now 2009]

KA!

Just get out of the BOX and THINK!!

Why are you trying to find out who I am?

Well to the other ONE'S that THINK I should be in an Independent the place to be is in the Dealership!

Wholesale means I worked for 2 different Manufactures in the early part of my Career!

Let's get back to my orginial post all I was asking for is Ideas to Drive Business! I posted up 13 ways that a Manufacture wants us to drive but I was looking for the thoughts of all of you Professional Fixed Operations Pros...out there in Dealer World!

New or Old Ideas What is working in your Dealerships?????????????????



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Did I Make You Think?

[bsilcox]

Yes! I know this guy! It's Ok folks he is just a Fxied Operations Manager with an Attitude about the Business!

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Fixed Ops Professional

[KA]

LOL !Still evasive...........This is becoming pointless. Have a nice day !

[sallen1]

I think the original 13 ideas would work at Ford stores.

s

[Think Now 2009]

Saleen1 this came from a Ford site but what I was looking for was additional ideas that someone might be using to drive business into the Service Drives.......That's what the orginial post was about just ideas?

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Did I Make You Think?

[Think Now 2009]

KA!

Please add something Productive to this post! Do you have any IDEAS to grow your Business that might work for everyone??

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Did I Make You Think?

[bsilcox]

Think Now 2009, Ka, Saleen1,

Does anybody have any IDEAS to grow your BUSINESS!!

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Bob Silcox

[sallen1]

Obviously, Ford and the foreign brands have different issues.

I believe the challenge ahead for GM and Chrysler dealers (the ones that survive) is to attract the orphans. This is more an advertising situation and I'm not sure if the factory will split up customer lists.

I suppose you could contact the local dealer who is closing and ask for the information but this probably violates any privacy covenants between the dealer and customer (which is why you should get the info from the factory).

In some metro areas this could represent a large increase in your customer base. Our shop is sized for our current base and we'd have to increase capacity if the dealer ranks thin out as rumor has it.

Right now, we are focused on our current base, using "work not sold" reports to make call backs, applying discounts here and there and lots of e-mail marketing. I have also instructed my managers to negotiate with service customers just like we do with sales customers.

Driving customers to the store may be relatively easy if we end up being one that survives. Handling them becomes a challenge (but a good one!) The trick will be to balance (or increase) capacity to the new demand.

This story will play out in the next 30 days.

s

[robc]

Direct mail is not a valid marketing channel? Since when? It is the #1 service marketing channel - which is too bad because it ain't cheap.

You may toss all your junk mail but I respectively say, (1) you don't make up every one's habits, and (2) are you sure you throw out every piece of junk mail. Sure I throw out 95% of it, but that doesn't mean that I don't save the 5% that means something to me.

I wish there was something better, but for right now direct mail still rules most department's marketing dollars - even if all you do is service reminders.