The Best Service Marketing Idea

[bsilcox]

Good Afternoon everybody. Service Manager needs HELP. Business is dying fast and need new ideas to get things going again. Does anybody have a great marketing idea that you have seen or used to drive business? I don't care how crazy it may be I need ideas and HELP!! Any ideas would be appreciated.

HELP Thanks Bob

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Robert "Bob" L. Silcox

[robc]

Bob, Did you listen in on the "driving people into your drive" audio conference we did a while back? I was just wondering if there was a particular thread of ideas you liked the best in that show that maybe I can expand on or dig into more.

The winner for the best idea during a brainstorming session at our recent service summit in Chicago was to team with a local business where as money spent at your shop earns money at the affiliate shop.

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** Rob, Editor Dealersedge/WD&S **
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[bsilcox]

Thanks; robc

I did not listen to this can I get to it and listen. We are doing a program close to the program you talked about.

Thanks a bunch..

Bob

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Robert "Bob" L. Silcox

[APM]

Rob, can you get me this material also. I'm alwa6ys on the hunt for expertise for my dealerships.
Thank you

[OUROBOROS]

Why is business dying?

local economy? lose a good service advisor? increased competition?

retention systems do work well but if the " cancer" is internal they tend to emphasise the acuity of the problem...

as for marketing ideas my favourites are the following:-

1) Pick 3 or 4 of the largest local employers and develop an employees benefit plan and pitch it to the owners - we give 10% off parts and labor for working at their business, $750 in free accessories at time of vehicle purchase and a $200 parts/service gift certificate for every 5 years of service to THEIR company (year 10 get 400 bucks etc etc). penetration is awesome, staff are well paid and love the service and the word of mouth doubles the potential... it is great.

2 - inactive mailers with well thought out incentives ... go colour and postcards everytime.

3 - community support events - we donate a "beauty and the beater" car every year for raffle - proceeds to womens shelter/kids charity. we take a sub $2500 trade in and get all our vendors to help out... we fix it, the body shop paints it, tire shop does rims and rubber, stereo...etc etc you get the idea. Then we sell tickets for a raffle to be held at the store. local media love it as it is a great story - charity get behind selling tickets, good karma from helping the cause and really, it is a big gesture for not a ton of cash.... ancilliary benefit is the tech slove it too... big softies that they are...!

you sdaid crazy ideas so there you go ok??

Good luck.

[jimmuntz]

Rob will be conducting an undated version of the Tele-Seminar- "12 Sure-Fire Ways to Fill Your Service Drive Tomorrow". Here are the details:
http://www.dealersedge.com/conferences/ ... CBO6.htm&2