Two areas that I have not seen addressed in the responses might shed some light on the slow Saturday scenario. First, the sales department MUST introduce purchasers, new and used, to Service. It starts up front and the dealership sales staff needs to , or give the Service staff the opportunity to, educate the customers. I can't tell you the number of stores I work with where the customer does not even know that there are Saturday or late night hours available. (and there have been for several years)
The second area deals with how agressive your advisors are at scheduling Saturdays. Listen to your advisors when they are on the phone booking appointments. How often do you hear "When do you want to bring it in?" What you should hear is "I have availability Thursday at 9 or Saturday at 10:30. Which would work out best for you?"
Too often, advisors let the customer manage them rather than managing the customer.
Take look at the appointment logs. If the advisor working Saturday is booking light, you might want to have a talk with him/her. If you use a DMS appointment booking system, it's easy to see who booked the appointment.
THANKS!
Linda
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Linda Graham Hansen
Auto Dealer Focus
www.autodealerfocus.com [This message has been edited by Lhansen (edited 11-13-2006).]