by scotstrong » Thu Feb 08, 2007 3:24 pm
There is a large Ford dealer in the Columbus, OH market who use to run 7 days, 24 hours service department. Like many who have tried to aggressively extend their hours, long-term they found that there just was not much of an increase in business. Basically, the same amount of business spread over more hours, more expense, more liability exposure.
If your main motivator is customer satisfaction, recognize going in that that is the reason you are doing it; and do not be the least bit surprised that it adds nothing to the bottom line of the service department.
It may be a great selling point up front; but a surprisingly small percentage of people actually used the extended hours.
Like any attempt at increasing CSI, there is often quite a price tag attached. This situation is certainly a prime example.
Scot Strong