Email

[BIG ORANGE]

For the ones of you all who capture emails with a good sucess rate, could you give me ideas on how to do so. I've done every thing I can think of with out paying a spiff. Any ideas.

[GMFXDOPSMGR]

I put a box at the cashiers window with a sign that said: "We are updating our customer base and need your help. Please fill out this form to update your name(s), address, phone #'s, home, work, cell and e-mail address's." The sign also states that this information is private and will not be shared with any outside entity. It is for our use only to notify our customers of vehicle status, recalls and parts order.We are getting real good results from this and from GM's e-mail survey. We can get the email addresses from that. The advisors do get some, but have had better results from this.

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Tom Edwards

[Mike Vogel]

1. Offer a $5.00 discount for all customer pay invoices over $50.00 for all appointments booked online to help capture customer's email.
2. Our DMS (UCS) we make it a mandatory field to ask for email address at time of write up.
3. Show value to advisors on what kind of marketing can be done if we have a customers email address (at no cost to us!).

[BRADGROTT]

The best way I found was done by the following company . I am no way related or promoting their product. They set up a website that goes out on your paper mailers that directs customers to log in and check for recalls and specials ect.... they log in by using their email address and then click agree. thus they have given you the email address and the permission to use it for internal notification. I was using them for direct mail, reminders and this website came as part of the package. It tied into my dms (reynolds) so the customer could view their history and schedule appts ect.

my contact was:

Dennis Fields
RPM - Account Manager
Phone: 949-437-4779
Fax: 949-797-0676
dennisf@autobytel.com
http://www.idriveonline.com/

[TD]

Killing 2 birds with 1 stone here.

Verbage printed on the customer's invoice that directs the customer to participate in an online survey through our website that enters them into a drawing for $100 for each month.

Surveys filled out get directed to our Fixed Ops e-mail, he distributes them to the drive for all of the advisors to see and critique via e-mail and enters the customers e-mail into our database.

We utilise GM DealerPulse and have a drive process for e-mails as well.

[This message has been edited by TD (edited 12-19-2007).]

[JoeTarell]

I hate to sound too simplistic, but ASK. We have found that nearly 90% of those that use email will give it to you if you ask. If they hesitate then give them reasons stated above, we send out specials, we discount, you get recall notices, etc.

So just make it a requirement for cashiers, service writers, etc. to ask everytime and ask twice if they decline, but the second time offer them some incentives. Then post monthly results of how many are collected and watch the competition start, especially if you offer a prize for the top spot like a free iPod or their JOB!

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Joe Tarell