Farfinator,
I agree with some of your observations, but this is coming from a group of factory reps. We could sit and judge just about every department we wanted to. Personally, I respectfully disagree with the parts operation being a small profit center. When it comes to return on investment, parts can be the best of them all, if run right.
I want to throw a question back to PARADISE and I hope I get a response. Ask a parts manager what he/she thinks of their factory parts rep. and I think you would get the exact same answer about how factory reps feel about them. The manufacturers constantly throw new reps into the field with no clue on how a parts operation is run and now you have the blind leading the blind in many instances. Good factory reps, and there are many of them,( just as there are many good parts managers), know how to help the parts manager in inventory management. When factory reps start becoming educators instead of sellers, marketers, and policemen, you have the beginning of solving some of the lack of education in the parts department.
The best factory reps I have seen understand that the key to getting the parts manager to purchase more of the right products effectively is to educate them to the process.
All too often factory reps come into a parts operation, show a parts manager how bad he is doing with statistics and percentages, instead of showing him/her how to fix it.
After traveling around the Country for the past 3 months, it has also become painfully evident that it is not only hard to find a good parts manager, but it is hard to find a parts manager at all! In three areas of the Country that I recently visited, the factory reps said that they had more than a handful of dealers looking for a parts manager.
Finally, without getting to long winded here. Parts needs service and service needs parts. The two are joined together and really form a single profit center with two bottom lines. When it comes to fill rate in the service drive, I truly believe that this is what most parts managers understand better than anything in their department. You have to remember, and this will open a can of worms, that in many cases the service department is the largest cause of forced stock and obsolescence in the parts department. Technician and service writer speculation and the failure to fulfill special orders "CHOKE" a parts department with parts that take up useless shelf space that could be used for the right parts if more effort where exercised by service to work the problem more effectively.
To get to a point, as I have thrown out quite a few general observations here, is that not only do parts managers need more training, but so do factory reps! Some of the best factory reps I have seen learned on the job and were self-motivated. By the way, this is the same for the best parts managers I have seen.
Chuck Hartle'
[This message has been edited by Chuck Hartle (edited 11-17-2001).]