But discounts are not advertising !! They are a reduction of sale amount.
"Correct" pricing is what you actually receive. Showing a higher sale amount and then charging off a portion of it to an expense account is just (intentionally)skewing the numbers to make them appear...well...better than they really are.
The expense incurred in, let's say, creating a mailer to customers which includes discount coupons is *advertising" expense.
The discounts *given* are not advertising
Just my 2-cents

Cheers
DD
[This message has been edited by Old Irish (edited 05-24-2006).]