by imfixed » Wed May 04, 2005 1:34 pm
There are myriad ways to pay your advisors.
Just remember, that they need to be properly compensated for what they do: Sell hours, parts, and the dealership, by treating their customers right to gain their trust. Too many folks look at selling service like "closing a deal" but really the key is in following a proven process that treats the customer fairly, without high pressure tactics. Credibility goes a long way, and if you have it customers will pay you more than they would elsewhere.
Walk-arounds with a structured process are nothing new, but many dealers are starting to wake up to the benefits of doing this with some of the recent focus being put in this area by various consultants. Having write-up desks out in a properly situated enclosed service drive is the best case scenario. Not having this type of a set up where the desks are in the drive causes issues, but they too can be overcome with the right attitude.
Tell your advisors to remember to treat their customers like they would treat their own family, and if they are decent people (your advisors), it will eventually all fall in line. It's a trust thing! It will take a relatively long time to accomplish this, but it's worth it!
Traditionally advisors, or "Service Consultants" (Gotta Love today's "Titles"!) are paid a percentage of labor and parts sales, with spiffs on whatever's is the soup de jour. Some today think that paying strictly on Flat Rate Hours is the way to go, but if you really analyze this you will begin to realize that this very myopic view is basically flawed.
There are various ways to structure advisor pay plans, but what it all boils down to is having the right person for the job, paying them well (remember you get what you pay for!), and most importantly, having the right environment for your people. The environment is most important as viewed from the "people perspective" and not from the brick and mortar perspective. You can have a pretty poor facility and yet because of the support and team spirit fostered by management that truly cares, you'll have a great work environment, with great employees who perform at the top of their game.
In contrast, you can have a showplace for a facility, but if the man upstairs doesn't have his head screwed on straight there's nothing you can do about it, and unfortunately things will never change .......and, without going into a whole different topic (dealer ownership/management), need I say more?
Good Luck!
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Thanks,
IMFIXED.....OPS That Is!