Tires for Life

[bsilcox]

Is there any one out there that is doing Tires for Life? If so, is the company thru Ford aftermarket extended warranty company, Loyalty Tire Rewards Program? Are you having any issues with Tire Claims being paid? Are you being turned down for trival things? Thanks to all for your help, Please respond.

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Robert "Bob" L. Silcox

[spwilkins]

We are not doing this yet, but are interested - do you replace with the same tire? Do you not cover some tires? Are customers ok with same size, load and speed rating but not the same brand? Is anyone having CSI issues over this?

[robc]

Haven't used Ford's program, but have interviewed some of the other companies. When they assess their back-end liability to price the contracts, they do so with a certain understanding that a % of the customers will be ineligible. Either they didn't get all the maintenance performed in a certain time frame, or skip an LOF or inspection.

For instance, if tires project to wear out at 32,000 miles on average, the program might call for 6 services, and the contract company knows that only 40 of 100 customers will do all of them, then they price to know they are going to buy 40 sets of tires, not 100.

Some dealers have been setting aside a reserve to handle some of these cases. But yes, many have run into these types of hassles.

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** Rob, Editor Dealersedge/WD&S **
Help is only a message post away!
robc@dealersedge.com