by partking » Tue Sep 09, 2014 3:36 pm
If the GSM thinks it will be about reducing expense, it probably won’t work out. Balancing the cost of a full time tech plus benefits, payroll tax, training, rent factor and supplies against the PDI reimbursements will likely be big time in the red. And what the hell does a GSM know about managing techs?
It may not be about empire building at all – it may be about priorities. How many times has your shop been totally booked up and suddenly sales wants to make a spot delivery? Accommodate them and now you have angry customers at the end of the day.
What works better is this: Schedule a PDI as soon as possible when the car comes off the transporter. If the car is later dealer traded, the buying dealer pays for the PDI with the car and gets reimbursed from the factory when they trip the car. Then sales (new and used together) hire their own detailer (and materials). Service typically charge sales for details so the GSM saves this cost by using their own person. Detailers are cheaper to hire than techs and need no expensive training or certifications. It probably still represents an expense, but a more manageable one. The cars have already had the PDI and only need a clean up and the sales managers have complete control over the priorities with this detail work.