Department Website

[dropdeaddart]

Hi,

My question too all of you is, what are you doing about your website, is it stagnant, is it boring, does it have specials on there from years passed. Our DP wants us too change it up a little, or a lot. I would like some expert opinions on what I should put on the website, examples being specials, videos and photos of our passed performance works, warranty information, links to fords other sites.

[cville1987]

Ours is awful. I would like to see some coupons but primarily I would like it to be informational. Links to the different GM owner centers explaining their owners manuals are there for free download plus all the info about the remote apps and OnStar. Informational videos about tires, brakes and suspension and the importance of maintaining them. Links to GM's performance, restoration, appearance product and accessory websites. The new tire lookup tool.

[Stevenspeaking]

Hi,

Our DP wants us too change it up a little, or a lot.

I would start with getting in touch with the webmaster to see what they can and can't do and start to build your plan around that. They may need some lead time and special things that you want may cost more.

Try to do things that you can track so you can see the cost vs. benefit.

Steven

[btk]

Majority of dealership website traffic, at least from our data on our own website and from what I read ,mostly will search for service and/or parts. I average currently 30 service appointments a day via the website, all current service and parts coupons our on our website..with pricing( not 10% off this service or 5.00 off oil change, I put the actual price of a service or brake job, why not have your pricing for all to see it can save you service deparment a phone call. All of service coupons and service appointments are found on the front page of website. I have a recall link to check for recalls on cars, a service newsletter is posted. I also have service videos... by far the most clicked on link is service coupons for our store, we also have the mobile site mirror or website and also have an app that can be used as well. It is easy to see if the changes that you have made has increased web traffic. We really push the website and phone app on our mailers and our service coupon emails. Most website hosting companies can make whatever changes you need fairly quickly within 24 hours.
The more content that is relevant the better.Also watch sales as they will try to dominate the website and will have pop up windows open which will slow down a computer and may discourage people from going deeper in website.For example, I just had the webhost remove a Kelley blue book pop up box that would show everytime someone would click on service appointment link or service coupon. Now it only pops up when someone clicks on sales tab. Of course, since my store is located in Silicon Valley in Cal. and we are surrounded by google,cisco and etc. this is what we have to do to stay ahead.