by lochstein » Tue Jul 12, 2016 1:50 pm
We recently eliminated wholesale deliveries; partly due to this and partly due to our dealer competitors offering MSRP - ~36-38%. Working with an 8% margin obviously does not make any sense. If you are part of a dealer group with multiple franchises that can consolidate expenses/deliveries, wholesale MIGHT make sense and be marginally profitable. Or; if you're in a non-metro area where there isn't much business for your own shop and not much dealer competition, again it might be marginally profitable. Bottom line; why assist your competition to sell to your customers? You make ~40% in your own shop and ~15% if you're lucky selling to the outside (which requires much more effort, resources, and management.) When we eliminated deliveries (pick-up only, still have accounts and discounts,) we weeded out the problem customers without even having an uncomfortable confrontation, made less gross but kept more net, phones don't ring nearly as much (which lets us concentrate on our techs,) we don't waste time giving out info for $0 sale, don't chase receivables, don't have returns/obsolescence issues, etc... I highly recommend pulling the trigger on this; even if the THOUGHT of doing so has crossed your mind, you're probably not making the dealer any extra net with wholesale at this point. It's hard to separate these figures that are affected on the financial statement, but you know how the dept really works and what is at stake.