Long time reader, finally decided to join the discussion. I'm trying to show my DP and FO Director the need for additional parts personnel in my location so I thought I'd post some KPIs and my thought process and see what everyone here thinks.
Here's a short overview before I get into the numbers: 3 stores, all owned by same dealer group, all within 25 miles of each other. Dealer A has 3 model lines; Dealer B has 2 of the 3, and Dealer C has only 1 of the 3. Dealer A parts department is heavy wholesale and retail, and has a total of 18 people; Dealer B has moderate wholesale and retail and has 7 employees; Dealer C has moderate wholesale and low retail and has 8 employees. Included in employee counts are all employees, including managers, drivers, and warehouse, not just parts advisors.
Here are some of the key numbers (all are monthly averages)
Dealer A: Total sales per emp: $46223; Gross profit per emp: $15267; Cost of sales per emp: $30956
Dealer B: Total sales per emp: $81094; Gross profit per emp: $29281; Cost of sales per emp: $51812
Dealer C: Total sales per emp: $52199; Gross profit per emp: $18610; Cost of sales per emp: $33590
Now the twist: employees in all 3 departments can sell and work in all 3 stores (phones, techs, etc.) and participate if/when there are vacations, illnesses, training, etc.
So the combined data is this: Total sales per emp: $55069; Gross profit per emp: $19050; Cost of sales per emp: $36019
In case you haven't realized it, I work at Dealer B and feel that we are understaffed. I've tried in the past to convince my DP and FO Director that I need at least 1 more support staff employee so that we aren't all running around like mad scientists trying to make everything work. I have an incredible team whom I trust to make good business decisions and who are very motivated, but I can tell that they are burning out quickly. Compounding this is that upper management is never very clear on what numbers they are always looking at. They seem to be fixated on Gross Profit (of course, because that's what pays the bills) and GP %. It's more than a little stress-inducing, so before I make one final stand I'd like your thoughts. I'm not interested in pointing out the inequities when compared to the other 2 stores (although I know that's what I'm doing in order to make a point), but rather in showing that maybe we need to re-allocate our assets a little bit. Dealer A's parts manager, and to a lesser extent Dealer C's manager as well, likes to deal in anecdotal evidence rather than numbers, so seems to get whatever they want. I tend to feel that a combination of the two is necessary to make the best informed decision.
This board has always been very forward-thinking, so please tell me what I need to hear and what my best approach should be.
Thanks in advance!