by Matt Parsons » Wed Feb 20, 2002 7:55 am
Doc - you have hit on an excellent point which is the internal infrastructure within the dealership itself. All of the analysis we have done does assume that the dealer will need to incur the fee of ensuring their facility has the proper infrastructure (TCP/IP connectivity, PC's, a robust and persistent network/internet connection). As you have clearly pointed out, many stores do not have the minimal backbone in place - TCP/IP LAN - and this is quickly becoming a requirement for operating in today's world. Assuming that the dealer needs to do a technology refresh at some point over a 5-year period, and including that in the ASP model, we show 30% to 50% reductions. And that analysis did not take into consideration any of the soft costs that a dealer has such as some percentage of someones salary to maintain systems in the store today or if they happen to have any special physical requirements to support their in-house environment, etc. What we did look at (and have hundreds of times) is all of the hard dollar costs - because at the end of the day, this is what really counts. The one item not included is the network connection as this varies by solution, but it reasonable to think that most stores require connectivity that ranges in the $550 to $750 per month (VPN, at least 128K, managed router, etc.). Even with this charge in place, which keep in mind may well replace current telco charges the dealer is incurring for connectivity to their OEM or DSP or individual internet accounts, etc. still would show a cost savings to most dealers of at least 25% to 35%.
As a last point of interest, as we are migrated one of largest clients to an ASP model, it is not required that they have TCP/IP and PC's. This does limit their ability to take advantage of newer functionality such as email, document imaging, and any PC based application like CRM, but it does not stop a person from accessing the core applicaitons from a dumb terminal such as Sales, Service, Parts, Accounting, Payroll....
We have taken this approach in that dealers need to make the decision as to what functionality they require at which desktop, and then we can assist in understanding what technology is required to support that business function. Evolution versus revolution is always appreciated by dealers, this way they can wring as much out of their current IT investment versus artificially end-of-lifing products and technologies.
Last but not least, keep in mind that ASp priced on a per seat basis allows dealers to control their spend in terms of ramping up and down. Seats are very easy to add - call up, specify what applications are needed, ID's get turned on, ready to go. In addition, if the dealer downsizes an area, the reverse is true. We see contracts in the ASP model as very different in terms of term (length of contract) and we have explored literally month-to-month. The dealer would need to pay for upfront things such as training, implementation, any installation of equipment needed in the store etc., but even the PC's can be leased to lessen the upfront outlay on a device.
I don't know about you, but I can't wait until the entire IT environment for dealers moves to this model and gives them greater choice and flexibility at lower costs.
Hope this helps.